Product Designer
Kethleen
Holthausen Bruno
UX/Product Designer
Research-led Design · Service Systems · Workflow Optimization
Product-minded UX Researcher and Service Designer, combining research-led design and service systems thinking to improve products, workflows, and customer experiences.
Organizations I’ve contributed to
From hospitality and travel to enterprise transformation.
Includes employers, consulting engagements, and project-based contributions
across operations, service experience, UX research, and digital transformation.
Featured Work
Selected case studies across product, service, workflow, and customer experience.
Some projects are under NDA, so public case studies focus on process, methodology, and anonymized outcomes.
I can discuss my role and decision-making in more depth during interviews.
Braskem
Optimizing document-heavy enterprise workflows
Research-led product improvements for raw material evaluation, manual data entry, OCR adoption, and usability.
ExxonMobil
Researching global workflows for trading, supply chain, and system transformation
UX research across trading, supply chain, rail logistics, and system adoption, connecting user workflows, operational data, and change readiness.
Hospitality & Travel
Designing service experiences before UX had a title.
Turning guest feedback and operational insights into recovery protocols, personalization, and loyalty strategies.
How I turn complexity into product direction
A research-led and service-centered approach to designing products, workflows, and experiences that work in real life.
Map the real workflow
Understand users, tasks, systems, documents, handoffs, constraints, and workarounds.
Find the true friction
Separate usability issues from process, adoption, data, communication, and operational problems.
Translate evidence into decisions
Use interviews, usability tests, behavioral data, metrics, and prioritization frameworks to guide product direction.
Prototype what needs to change
Turn insights into flows, concepts, service blueprints, and testable product improvements.
Design for adoption
Support how solutions are understood, trusted, used, and maintained in real contexts.
Data-informed research,
not research by opinion.
I use data to understand what is happening,
and research to understand why.
I combine behavioral evidence, UX metrics, operational context, and structured research ops to support better product and service decisions.
Measure the experience
UX metrics help evaluate usability, perceived value, and where users struggle.
Decode behavioral evidence
Behavioral data helps reveal what users actually do, not only what they say.
Turn evidence into decisions
Research Ops structures evidence so teams can prioritize, align, and act.
AI-assisted synthesis helps me move faster. Research judgment decides what is true, useful, and actionable.